Campaign Manager 360 expands partnerships

Don’t underestimate the power of your ad server. In today’s increasingly complex media landscape — spanning programmatic, direct buys, social, search, CTV and countless other touchpoints — it’s the essential foundation of every successful campaign. All your media investments, no matter how innovative, are only as effective as the technology that connects them. That’s why we’ve invested in the capabilities of Campaign Manager 360 to help you better manage your ad campaigns across multiple platforms and channels. As Mairi Fogle, Global Media Tech Product Owner at Kimberly-Clark, puts it, “Campaign Manager 360 helps us measure all our paid media and provides creative insights, giving us a complete view of our digital performance. This unified data allows us to create more relevant consumer experiences.”

With the growth of CTV and increasingly complex campaigns, this unified view is more critical than ever. We’re introducing new partner integrations to Campaign Manager 360 to ensure seamless connections and effortless insights for ad serving across all formats and channels, including CTV.

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