Why are you making this change now?
Elvin: The logo hadn’t been updated in eight years, and we wanted to give it a refreshed and modern look to reflect how Chrome has evolved as a product. We also noticed that the visual design of modern operating systems was becoming more stylistically diverse, so it was important that the Chrome icon felt more adaptable, native and fresh no matter what device you used.
How will the Chrome icon look different across operating systems?
Elvin: We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google’s current brand design. We also found that placing certain shades of green and red next to each other created an unpleasant “glow” between the two colors, so we introduced a very subtle gradient to the main icon to make the icon easier to the eyes compared to using flat colors. Then we created OS-specific customizations. We want the icons to feel recognizably Chrome, but also well crafted for each operating system.