From bubble tea to tea ceremonies, tea has deep roots and profound cultural significance across Asia. Just ahead of the United Nations’ International Tea Day on Saturday, May 21, we looked at trends on Google Search around the world and found bags of insights into what the world is searching for when it comes to this brew-tea-full beverage.
Assam, green or bubble: tea is the world’s most-consumed drink apart from water, so even if Earl Grey isn’t your thing, there’s most likely a brew out there that fits you to a T. But which types of tea are the most popular?
- Bubble tea
- Green tea
- Black tea
- Milk tea
- Masala chai
- Iced tea
- Hibiscus tea
- Ginger tea
Worldwide top-searched types of tea, past 12 months. Source: Google Trends.
Green tea used to be the most popular type of tea on Search — until last year, when bubble tea bubbled up to become the most-searched type of tea around the world. The rise has been remarkable, with search interest for bubble tea more than tripling in the last five years, an increase of +220% worldwide. We’ve seen a similar trend with matcha; the beverage is now the world’s third most popular type of tea after search interest went up by +70% in the last five years.