How AI powers great search results

Do you ever wonder how Google understands what you’re looking for? There’s a lot that goes into delivering helpful search results, and understanding language is one of the most important skills. Thanks to advancements in AI and machine learning, our Search systems are understanding human language better than ever before. And we want to share a behind-the-scenes look at how this translates into relevant results for you.

But first, let’s walk down memory lane: In the early days of Search, before we had advanced AI, our systems simply looked for matching words. For example, if you searched for “pziza” — unless there was a page with that particular misspelling, you’d likely have to redo the search with the correct spelling to find a slice near you. And eventually, we learned how to code algorithms to find classes of patterns, like popular misspellings or potential typos from neighboring keys. Now, with advanced machine learning, our systems can more intuitively recognize if a word doesn’t look right and suggest a possible correction.

These kinds of AI improvements to our Search systems mean that they’re constantly getting better at understanding what you’re looking for. And since the world and people’s curiosities are always evolving, it’s really important that Search does, too. In fact, 15% of searches we see every day are entirely new. AI plays a major role in showing you helpful results, even at the outermost edges of your imagination.

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