— Google

Get content inspiration from December’s top search trends

What are the top-searched holiday movies in the U.S.?

When December comes around, people are ready to curl up on the couch with a holiday movie. “Die Hard” is the top-searched holiday movie in the U.S., and other favorites include “Gremlins,” “The Nightmare Before Christmas,” “Home Alone” and “Lethal Weapon.” Fun fact — the U.S. is the only country where searches for “Elf” rank higher than “Love Actually.”

What are people in the U.S. curious about during the holidays?

You’re sure to hear a lot of Mariah Carey this time of year — which explains why one of the top-searched questions about her in the U.S. is “How much does Mariah Carey make every Christmas?”

Another insight that might help with last-minute gift guides: “Gifts for boyfriend” is searched two times more than “gifts for girlfriend,” while “gifts for wife” gets more searches than “gifts for husband.” Two gift ideas you might also want to cover, based on top-topic searches, are socks and sweaters.

Food and drink-focused creators, take note: The top day for cocktail searches is December 31, so be sure to line up some content about your favorite drink recipes in time for New Year’s Eve. Some other, not-so-surprising insights: Every December, search interest in “resume” goes down, while “champagne” goes up; and the top day for “hangover” searches is January 1.


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