When Google moved to “work from home” due to COVID-19 in 2020, I was a Founder-in-Residence in Area 120, Google’s incubator for experimental products. I had spent the prior two years in Area 120 developing Kormo, a jobs marketplace for the “next billion users” in India, Indonesia, and Bangladesh. With time at home to revisit my passion for music and writing, I had a chance to reflect on my belief in creator entrepreneurship, and how to make it part of what I built next.
After spending time with dozens of creators, we consistently heard that building a digital creator business is time-consuming and difficult. This sparked a new project idea: Qaya, a product that provides web storefronts for creators who want to sell products and services directly to their audiences. Today, as part of Area 120, we are announcing Qaya’s U.S. beta launch.