— Google

XWP helps publishers get creative using Web Stories

“It’s a different way of telling a story online, unlike anything that anybody’s doing out there,” says COWGIRL Magazine Founder and CEO Ken Amorosano. “[Social media stories are] rapid fire…but they’re not really telling a story. A blog post is telling a story, but it’s out of sequence, as a photo doesn’t necessarily link with a paragraph. With Web Stories, every word with that image, with that video, matters. And it matters to the actual flow of the story. It has a beginning, middle and an end. And it’s very, very, very powerful.” Check out my interview with Ken to learn more about their experience using Web Stories.

Over the years, we’ve learned a lot about how to develop, deploy and enhance Web Stories for publishers. We’ve found that you can’t just take an article and break it up into pages with text — it has to be more engaging. Web Stories offer the ability to add video, sound and images, and publishers need to find the right balance of using multiple media to tell their stories. When we start with publishers, the first thing we do is look at some existing stories. Then we encourage them to think about how to transform them into immersive Web Stories.

We can’t wait to see where Web Stories take XWP and our publishers next. That includes working with Google to develop Web Stories for WordPress, and helping even more of our customers experiment with Web Stories to grow their audiences and create new reader experiences.

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