— Google

These 25 publishers want to know their communities

Over 50% (1,301) of the applications we received across all Innovation Challenges were focused on audience engagement and monetization. Many North American local or regional publishers recognized the need for direct reader revenue, and over time their focus has shifted to optimization and retaining subscribers .

North American online-only publishers, and local or regional publishers from other areas such as Africa, Asia and Latin America, are still focused on scale, but they are also beginning to experiment with reader revenue and understand the need for improved engagement.

We’re also seeing a need for cultural change, in newsrooms and in coverage, becoming an area of focus for these Innovation Challenges. Diversity, Equity and Inclusion (DEI) have been necessary elements for applicants’ projects since early 2020. As a result it drove 1,000 applications, 223 interviews and over $13 million in funding. Over 60% of applicants reported that DEI was of strong importance to their organization.

You can about the successful recipients around the globe. The Innovation Challenges program will continue in 2022, with application dates to be announced on the Keyword blog and through the GNI Newsletter.

And over the next week, we’ll be highlighting a series of stories from news innovators who have launched projects in France, Indonesia, India, the U.S. and Chile — stay tuned to this space for more.


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