— Google

How technology powered a Pulitzer Prize-winning investigation

Despite nearly 50 years of warnings by federal safety officials, the United States has no effective national system to keep tabs on drivers who commit serious offenses in another state. Enforcement relies on state agencies to do their job, which they often don’t.

When we launched the investigation, we hadn’t gotten fully acquainted with Pinpoint, a new Google tool where you can upload documents to easily search for names, places and more for patterns. But midway through our reporting process, we were dumping troves of files — court documents, photos, handwritten files, spreadsheets and more — into the tool.

A couple of helpful aspects of Pinpoint are its ability to recognize text in images and organizational capabilities, like the opportunity to quickly see, and search documents for, the most mentioned names or places and connections between people. So often in journalism — especially when you are dealing with mass troves of data — you are looking for outliers. Pinpoint let us figure out what was NOT there as much as what was there.

There’s this image that comes to mind — it’s a bit of a Hollywood, true-crime, detective trope — of a corkboard with mugshots and documents tacked up with pushpins, and lines of colorful string connecting the suspects. Technology now lets reporters take the physical pushpins and colorful string and photos and put it all on their laptop. It helps us organize the complex and see the patterns of a story.

It’s remarkable to think of the arduous, painstaking document work that newsroom data specialists did for years, all by hand, all without a laptop and technology. Don’t get me wrong, producing in-depth investigative journalism like our recent investigation is still an immense challenge. But technology is making many processes in reporting much faster.

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