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How Google Workspace is helping the RSPCA

For nearly 200 years, the Royal Society for the Prevention of Cruelty to Animals has worked to ensure that animals of all kinds, from household pets to livestock and animals in sport, have a good life. It is an extraordinary mission that involves 1,400 people, including around 270 inspectors and 100 animal rescue officers across England and Wales. Together they rescue animals in distress, investigate suspected incidents of cruelty, place animals in new homes, train volunteers, and educate the public about suitable animal care.

Last year, the RSPCA’s dedicated frontline team handled over 1.2 million phone calls, investigated more than 140,000 suspected incidents of cruelty, found homes for over 29,000 animals and secured over 1,400 convictions for abuse. They also coordinated a network of 150 branches in England and Wales, along with 56 regional and branch animal centres, plus animal hospitals, clinics and wildlife centres. It’s a mammoth task.

We’re proud that for over nine years the RSPCA has relied on Google Workspace to help coordinate this work. Clear communication and collaboration, wherever it’s needed, takes many forms. Workspace helps with everything from email and video calls, to collaborative documents and spreadsheets, slides and other visual tools for education. This is available from wherever it’s needed, whether via desktop, laptop, or mobile device. The RSPCA has even trialled new digital rehoming initiatives, which use video conferencing via Google Meet to virtually visit the new homes of animals that have been rescued. It does what technology does at its best: focus on the human need, and the human connection.

During the COVID lockdown, Workspace became an even more critical tool for the RSPCA, enabling virtual experiences in place of face-to-face staff interactions, volunteer and staff onboarding and check-ins with people who were caring for rescued animals. That’s how tens of thousands of animals could be looked after despite the lockdowns, and how more than 500 RSPCA meetings could take place every day in 2020.

“Our strategic mantra is ‘Together for animal welfare’. Everyone in every department is all working towards that same goal,” says Alan Moynihan, Head of IT Customer Solutions at the RSPCA. Workspace, he says, is “a system that gives us effective collaboration and communication tools without geographical boundaries.”

Some of those tools, like Chromeboxes and Chromebooks, complement Workspace while reducing hardware costs, improving team coordination and enabling Alan Moynihan and his IT staff to better control software creation and management. Android and iOS mobile devices give field workers like inspectors and animal rescue officers instant access to files they need in the field.

We stand in admiration of the dedication of the thousands of people involved with the RSPCA and are proud that solutions like Google Workspace help them continue to do this critical work.


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