Finding a niche in holistic living

She founded Andi Eaton Creatives, a team of digital marketers who helps her curate blog content, develop digital programming, manage partnerships, and run other aspects of her growing business. 

Andi chatted with us from her home office in Los Angeles to share a few tips on what it takes to make your own magic and be a successful web creator — no matter woo you are. 

Learn to spot hot content 

Andi follows her heart … and her Google Analytics. She pays close attention to keyword searches and how her site ranks on Google Search. “We were ranking organically on the first page of Google for quite a few different categories,” Andi says. “We thought OK, this is what people are coming to the site for. So let’s create more content like that.” High-ranking blog posts on full moon rituals and North Node Astrology were ripe for additional content creation. “The number one way we get new people to the site is through organic search,” Andi shares. Tapping into these popular topics helps shape Andi’s content strategy. 

Create a content plan 

Andi maps her content ideas on a yearly calendar, paying attention to seasons, holidays and events. 

“We are constantly brainstorming new ways of creating moon-specific posts,” she says. Then, I create social media content on Instagram, Facebook and Pinterest that aligns with that. I’ve also built out courses from that content.” 

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